Independent product discovery.

What a product does, who it suits, and where it falls short — decided in one sitting instead of twelve open tabs.

Sections

How we work

We describe, we don't hype
A write-up should tell you what a product does and who it is wrong for. Where we cannot say something specific, we say nothing.
Fact and opinion stay separate
Specifications, pricing and policies are reported from the vendor and dated. Judgements are labelled as ours.
Money never buys coverage
We decide what to write about before knowing whether an affiliate programme exists. We do not sell posts, links or opinions.
We stay out of regulated categories
No supplements, no medical or health claims, no financial or investment products, no gambling.

What we're working on

Our first guides are in production across both sections. We would rather publish nothing than publish filler with a link attached, so the library grows at the pace the writing takes.

If there is something you want covered, tell us — reader questions decide a good share of what we look at next.

A recommendation is only worth as much as the reasoning behind it.

Anyone can assemble a list. What is scarce is a straight account of what a thing does, what it costs over a year, and the specific person it is wrong for. That is the whole brief here — and it is why the disclosure below is stated plainly rather than buried.